서지주요정보
Mastering Strategy [electronic resource]
서명 / 저자 Mastering Strategy [electronic resource]
저자명 Braun, Michael.;Latham, Scott.
발행사항 Santa Barbara : ABC-CLIO, 2014.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=779847URL

서지기타정보

서지기타정보
청구기호 HD30.28 .B7293 2014
형태사항 1 online resource (182 p.)
언어 English
일반주기 Description based upon print version of record.
내용 Cover; Contents; Figures; Acknowledgments; Introduction; Workshop 1 Strategy, Defined: What We Talk About When We Talk About Strategy; Workshop 2 Understanding the Business Climate: Which Way Is the Wind Blowing?; Workshop 3 SWOT and Generic Strategies: Starting with a View from the Top; Workshop 4 The Five Forces: Pressure Points on Your Company's Profitability; Workshop 5 The Value System: Who's Kicking-and Kissing-Whom?; Workshop 6 The Value Chain: The Ins and Outs of Your Business; Workshop 7 The Core Competency: What's Your Secret Sauce? Workshop 8 Diversifications: Where Do You Go from Here-and How Do You Get There?Workshop 9 International Strategy: Stepping Out of Your Domestic Market; Workshop 10 Measuring Strategic Success: It Ain't a Strategy If You Can't Measure It; Workshop 11 Strategy Implementation: Getting Your Strategic Ducks in a Row; Workshop 12 Wrap-up: Mastering Strategy . . . and Beyond!; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; M; N; O; P; R; S; T; U; V; W; Z
주제 Strategic planning.
Success in business.
BUSINESS & ECONOMICS / Industrial Management --bisacsh
BUSINESS & ECONOMICS / Management --bisacsh
BUSINESS & ECONOMICS / Management Science --bisacsh
BUSINESS & ECONOMICS / Organizational Behavior --bisacsh
ISBN 9781440829543 (electronic bk.) 1440829543 (electronic bk.) 1440829535 (Cloth) 9781440829536 (Cloth)
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