서지주요정보
Strategic internal communication : how to build employee engagement and performance / [electronic resource]
서명 / 저자 Strategic internal communication : [electronic resource] how to build employee engagement and performance / David Cowan.
저자명 Cowan, David
발행사항 London : Kogan Page, 2014.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=783326URL

서지기타정보

서지기타정보
청구기호 HD30.3 .C69 2014eb
형태사항 1 online resource.
언어 English
내용 Machine generated contents note: Preface -- Introduction -- The structure of this book -- Questions01 The new organizational triangle: Internal communications, employee engagement and HR -- 21st-century communications: A changing paradigm -- Communicating in the new information space -- Internal communications is about communicating behaviour -- The internal communications and employee engagement -- partnership -- Partnering with HR: communicating organizational values -- What are the benefits of effective internal communications? -- One last point... -- Questions02 Culture shock: Corporate culture does not exist -- The illusion of organizational culture -- Using dialogue to integrate the organization -- Using dialogue to connect -- Communicating change -- Dialogue as power -- Communication space as a vacuum -- Introducing the 'dialogue box' -- Questions03 Zone 1: Intelligence -- how organizations and people think -- So, what is intelligence? -- The power of knowledge -- Getting your employee's attention -- The intelligent organization: consensus and learning -- Building the learning organization -- Conclusion -- Questions04 Zone 2: Emotion -- How organizations and people feel -- What is emotion? -- Emotional management -- Three steps to effective emotional management -- Strategies for emotional management -- Motivational emotions -- Questions05 Zone 3: Interpretation -- How organizations and people understand -- What is interpretation? -- The key of meaning -- Meaning to connect -- Questions06 Zone 4: Narrative -- How organizations and people agree (or disagree!) -- What is narrative? -- How we tell stories -- Counter-narrative -- Telling the corporate story -- Questions07 The end zone: Ensuring effective dialogue -- how organizations and people talk -- What is dialogue? -- Fostering dialogue -- Connecting and disconnecting -- Disconnected intelligence -- Disconnected emotions -- Disconnected interpretation -- Disconnected narrative -- Epilogue -- Questions08 Using the dialogue box -- 1. Explaining the dialogue box -- 2. Using the dialogue boxIndex.
주제 Communication in organizations.
Communication in management.
Communication in personnel management.
BUSINESS & ECONOMICS / Business Communication / General. --bisacsh
BUSINESS & ECONOMICS / Management. --bisacsh
BUSINESS & ECONOMICS / Organizational Development. --bisacsh
BUSINESS & ECONOMICS / Industrial Management --bisacsh
BUSINESS & ECONOMICS / Management Science --bisacsh
BUSINESS & ECONOMICS / Organizational Behavior --bisacsh
ISBN 9780749470128 (electronic bk.) 0749470127 (electronic bk.)
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