| 청구기호 |
BF76.5 |
| 형태사항 |
IX, 151 p. 13 illus. online resource.
|
| 언어 |
English |
| 내용 |
Preface -- I. Introduction and Review -- Fashion Branding and Consumer Behaviors: An Introduction -- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research -- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective -- II. Analytical Modeling Research -- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market -- An Analysis of Fashion Brand Extensions by Artificial Neural Networks -- III. Empirical Studies -- 'Domestic Made??or 'Foreign Made??Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers -- Co-branding in Fast Fashion: the Impact of Consumers??Need for Uniqueness on Purchase Perception.-�How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix -- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.
|
| 주제 |
Philosophy (General).
Marketing.
Psychic research.
Psychology.
Psychology Research.
Marketing.
Organizational Studies, Economic Sociology.
|
| 보유판 및 특별호 저록 |
Springer eBooks
|
| ISBN |
9781493902774 |
| 기타 표준번호 |
10.1007/978-1-4939-0277-4 |
