| 청구기호 |
HC79.E5 D346 2013eb |
| 형태사항 |
1 online resource (x, 194 p.) : ill.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
The politics of "big-brand sustainability" -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply-chain power -- The supply-chain eco-business of brand growth -- Eco-business governance.
|
| 주제 |
Sustainable development --Environmental aspects.
Branding (Marketing)
BUSINESS & ECONOMICS / Development / Sustainable Development. --bisacsh
|
| ISBN |
9780262313063 (electronic bk.)
0262313065 (electronic bk.)
|
