서지주요정보
The new strategic brand management advanced insights and strategic thinking / [electronic resource]
서명 / 저자 The new strategic brand management [electronic resource] : advanced insights and strategic thinking / Jean-Noël Kapferer.
저자명 Kapferer, Jean-Noël.
판사항 5th ed.
발행사항 London ; Philadelphia : Kogan Page, 2012.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882URL

서지기타정보

서지기타정보
청구기호 HD69.B7 K37 2012eb
형태사항 1 online resource.
언어 English
서지주기 Includes bibliographical references and index.
주제 Brand name products --Management.
BUSINESS & ECONOMICS / Marketing / Research. --bisacsh
Brand name products --Management. --fast --(OCoLC)fst00837891
ISBN 9780749465162 (electronic bk.) 0749465166 (electronic bk.)
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