| 청구기호 |
BF697 .M385 2011eb |
| 형태사항 |
1 online resource (ix, 143 p.)
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. 135-136) and index.
|
| 내용 |
Personal brand basics -- Personal brand : the perception that you made a difference -- A strong personal brand delivers : on three important expectations -- Your personal brand is perceived : from three different dimensions -- Designing your personal brand of making a difference -- Authenticity : the cornerstone to building a strong brand -- Creating your brand platform : dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand.
|
| 주제 |
Identity (Psychology)
Brand name products --Miscellanea.
SELF-HELP --Motivational & Inspirational. --bisacsh
SELF-HELP --Inner Child. --bisacsh
SELF-HELP --Personal Growth --General. --bisacsh
SELF-HELP --Affirmations. --bisacsh
SELF-HELP --Personal Growth --Self-Esteem. --bisacsh
Branding (Marketing). --local
Identity (Psychology). --local
Brand name products. --local
|
| ISBN |
9781605098111 (electronic bk.)
1605098116 (electronic bk.)
|
| 기타 표준번호 |
9786612935107
|
