청구기호 |
HD69.B7 .R537 2002 |
다른형태 서명 |
Twenty-two immutable laws of branding
How to build a product or service into a world-class brand
|
형태사항 |
xvi, 255 p. : ill. ; 24 cm.
|
언어 |
English |
일반주기 |
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
Includes index.
|
내용 |
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
|
주제 |
Branding (Marketing)
Marketing --Decision making.
Internet marketing.
|
LCCN |
2003267314
|
ISBN |
0060007737
|