| 청구기호 |
HD69.B7 .R537 2002 |
| 다른형태 서명 |
Twenty-two immutable laws of branding
How to build a product or service into a world-class brand
|
| 형태사항 |
xvi, 255 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 일반주기 |
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
Includes index.
|
| 내용 |
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
|
| 주제 |
Branding (Marketing)
Marketing --Decision making.
Internet marketing.
|
| LCCN |
2003267314
|
| ISBN |
0060007737
|
