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The social organization : how to use social media to tap the collective genius of your customers and employees
서명 / 저자 The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald.
저자명 Bradley, Anthony J.;McDonald, Mark P
발행사항 Boston, Mass. : Harvard Business Press, 2011.

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9516719

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HD30.19 .B73 2011

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청구기호 HD30.19 .B73 2011
형태사항 xiii, 252 p. ; 24 cm.
서지주기 Includes bibliographical references and index.
내용 ntroduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launch -- Guide from the middle -- Guide the community : focus on purpose -- Guiding the organization -- Becoming a social organization.
주제 Management --Social aspects.
Social media.
Industrial sociology.
ISBN 9781422172360 (alk. paper)
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