| 청구기호 |
HD45 .I5424 2009 |
| 형태사항 |
xxi, 272 p: ill.; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Types of innovation -- Idea generation : innovation's starting point -- Recognizing opportunities : innovator as entrepreneur -- From recognition to support : gaining a foothold -- Early tests of business potential -- Types of strategy : which fits your business? -- Strategic moves : mechanisms for market entry and dominance -- The s-curve : and its strategic lessons -- Finding the future -- Placing strategic bets -- The anatomy of creativity -- Working through creative groups -- Toward a creativity-friendly workplace -- How leaders can make a difference.
|
| 주제 |
Technological innovations.
Creative ability in business.
|
| ISBN |
9781422199909 (pbk. : alk. paper)
|
