| 청구기호 |
GV716 .C363 2011eb |
| 형태사항 |
1 online resource (xi, 290 p.)
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. [255]-276) and index.
|
| 내용 |
Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports-anchored development -- Venue technology -- Corporate marketing.
|
| 주제 |
Sports --Economic aspects.
Sports --Economic aspects --United States.
Sports --Social aspects.
Sports --Social aspects --United States.
SPORTS & RECREATION --Sociology of Sports. --bisacsh
|
| ISBN |
9780804776790 (electronic bk.)
0804776792 (electronic bk.)
|
