| 청구기호 |
HD30.28 .A425 2011eb |
| 형태사항 |
1 online resource (xviii, 295 p.) : ill.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
An introduction to strategic management -- Understanding organizational performance -- Tools of the trade: an overview of the framework -- Analyzing the environment: assessing the opportunities and threats -- Analyzing capabilities and resources: assessing the strengths and weaknesses -- Strategies for competitive advantage: value, customers and transactions -- Corporate and multi-business unit strategy -- Strategy implementation: fit, adaptation and learning -- A general framework: strategy, entrepreneurship and international business -- Strategic leadership: leading and governing.
|
| 주제 |
Strategic planning.
Management.
Management.
Strategic planning.
Business.
Architecture.
BUSINESS & ECONOMICS --Strategic Planning. --bisacsh
|
| ISBN |
9780203865835 (electronic bk.)
0203865839 (electronic bk.)
|
