| 청구기호 |
HD45 .M32614 2011 |
| 형태사항 |
xx, 279 p. : ill. ; 23 cm.
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| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Machine generated contents note: pt. I Strategy -- 1. Developing Innovation Strategies: How to Start? -- A Systemic Approach Using the Innovation Architecture / Gaston Trauffler -- 2. Organization of International Market Introduction: Can Cooperation between Central Units and Local Product Management Influence Success? / Claudia Fantapie Altobelli -- 3. M&A and Innovation: The Role of Relatedness between Target and Acquirer / Larissa Rabbiosi -- 4. Revisiting the Firm's R&D and Technological Ecosystem -- A Case from a Large IT Firm / Thomas Durand -- pt. II Competence -- 5. Getting Value from Technology: A Process Approach / Robert Phaal
6. Successful New Product Development by Optimizing Development Process Effectiveness in Highly Regulated Sectors: The Case of the Spanish Medical Devices Sector / Aard J. Groen -- 7. Roadmapping at Printco: One Company's Experience / David Probert -- 8. Performance Measurement in Supply Chain Collaboration / Osman Serdar Basmaci -- pt. III Innovation -- 9. Understanding Discontinuous Technology and Radical Innovation / Hugo Tschirky -- 10. Market Research for Radical Innovations -- Lessons from a Lead User Project in the Field of Medical Products / Cornelius Herstatt -- 11. Relying on Experts: How to Effectively Gather Information for Innovation Projects from Market Specialists / Christopher Lettl -- 12. Generating Innovations through Analogies -- An Empirical Investigation of Knowledge Brokers / Christian Luthje.
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| 주제 |
Technological innovations --Management.
|
| LCCN |
2010034577
|
| ISBN |
9780230245907 (hardback)
0230245900 (hardback)
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