| 청구기호 |
HC79.T4 .V465 2009 |
| 형태사항 |
xv, 272 p. : ill. ; 25 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. [241]-259) and index.
|
| 내용 |
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
|
| 주제 |
Technological innovations.
Industrial management.
|
| LCCN |
2008051751
|
| ISBN |
9781422124826 (hardcover : alk. paper)
1422124827 (hardcover : alk. paper)
|
