| 서명 / 저자 |
The quintessence of strategic management [electronic resource] : what you really need to know to survive in business / by Philip Kotler, Roland Berger, Nils Bickhoff.
|
| 저자명 |
Berger, Roland.;Bickhoff, Nils.;Kotler, Philip. |
| 단체명 |
Berger, Roland.;Bickhoff, Nils.;Kotler, Philip. |
| 발행사항 |
Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2010.
|
| Online Access |
http://dx.doi.org/10.1007/978-3-642-14544-5URL
|
