서명 / 저자 |
Ingredient branding [electronic resource] : making the invisible visible / by Philip Kotler, Waldemar Pfoertsch.
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저자명 |
Kotler, Philip.;Pfoertsch, Waldemar. |
단체명 |
Kotler, Philip.;Pfoertsch, Waldemar. |
발행사항 |
Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2010.
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Online Access |
http://dx.doi.org/10.1007/978-3-642-04214-0URL
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