서지주요정보
Ingredient branding making the invisible visible / [electronic resource]
서명 / 저자 Ingredient branding [electronic resource] : making the invisible visible / by Philip Kotler, Waldemar Pfoertsch.
저자명 Kotler, Philip.;Pfoertsch, Waldemar.
단체명 Kotler, Philip.;Pfoertsch, Waldemar.
발행사항 Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2010.
Online Access http://dx.doi.org/10.1007/978-3-642-04214-0URL

서지기타정보

서지기타정보
청구기호 HD69.B7 K87 2010
형태사항 xx, 395 p. : ill., digital ; 24 cm.
언어 English
주제 Branding (Marketing)
Branding (Marketing) --Case studies.
Brand name products.
Brand name products --Case studies.
Marketing.
Management/Business for Professionals.
Economics/Management Science.
보유판 및 특별호 저록 Springer eBooks
ISBN 9783642042140 (electronic bk.) 9783642042133 (paper)
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