서지주요정보
Consumer-driven demand and operations management models a systematic study of information-technology-enabled sales mechanisms / [electronic resource]
서명 / 저자 Consumer-driven demand and operations management models [electronic resource] : a systematic study of information-technology-enabled sales mechanisms / edited by Christopher S. Tang, Serguei Netessine.
저자명 Netessine, Serguei.;Tang, Christopher S.
단체명 Netessine, Serguei.;Tang, Christopher S.
발행사항 Boston, MA : Springer-Verlag US, 2009.
총서명 International series in operations research & management science, 0884-8289 ; 131
Online Access http://dx.doi.org/10.1007/978-0-387-98026-3URL

서지기타정보

서지기타정보
청구기호 HB820 .C758 2009
형태사항 xxi, 487 p. : ill., digital ; 24 cm.
언어 English
주제 Consumption (Economics)
Consumer behavior.
Operations Research/Decision Theory.
Economics/Management Science.
Information Systems Applications (incl.Internet)
Production/Logistics.
e-Commerce/e-business.
Business Information Systems.
Marketing.
보유판 및 특별호 저록 Springer eBooks
ISBN 9780387980263 (electronic bk.) 9780387980188 (paper)
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