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Introduction : Four themes in the study of goals / Gordon B. Moskowitz and Heidi Grant -- What is so special (and nonspecial) about goals? A view from the cognitive perspective / Arie W. Kruglanski and Catalina Kopetz -- Goals in the context of the hierarchical model of approach : avoidance motivation / Andrew J. Elliot and Daniela Niesta -- Goal content theories : why differences in what we are striving for matter / Heidi Grant and Laura Gelety -- The neuroscience of goal pursuit : briding gaps between theory and data / Elliot T. Berkman and Matthew D. Lieberman -- The selfish goal / John A. Bargh and Julie Y. Huang -- Fantasies and motivationally intelligent goal setting / Gabriele Oettingen and Elizabeth J. Stephens -- How does our unconscious know what we want? The role of affect in goal representations / Ruud Custers -- Goal priming / Gordon B. Moskowitz and Yuichu Gesundheit -- Moments of motivation : margins of opportunity in managing the efficacy, need, and transitions of striving / James Y. Shah, Deborah Hall, and N. Ponus Leander -- Five markers of motivated behavior / Leonard L. Martin and Abraham Tesser -- Normal and pathological consequences of encountering difficulties in monitoring progress toward goals / Nira Liberman and Reuven Dar -- The compensatory nature of goal pursuit : from explicit action to implicit cognition / Gordon B. Moskowitz -- When persistence is futile : a functional analysis of action orientation and goal disengagement / Nils B. Jostmann and Sander L. Koole -- Goal implementation : the benefits and costs of if-then planning / Elizabeth J. Parks-Stamm and Peter M. Gollwitzer -- Regulatory focus : classic findings and new directions / Jens F?rster and Lioba Werth -- Self-regulatory resource depletion : a model for understanding the limited nature of goal pursuit / Kathleen D. Vohs ... [et al.] -- Goals and (implicit) attitudes : a social-cognitive perspective / Melissa J. Ferguson and Shanette C. Porter -- Mystery moods : their origins and consequences / N. Pontus Leander, Sarah G. Moore, and Tanya L. Chartrand -- Regulatory fit in the goal-pursuit process / E. Tory Higgins.
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