| 청구기호 |
HD30.28 .N4814 2010 |
| 형태사항 |
viii, 127 p. : ill. ; 23 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
|
| 주제 |
Strategic planning.
Industrial management.
Marketing.
Competition.
|
| LCCN |
2009031116
|
| ISBN |
9780415873758 (hardback : alk. paper)
0415873754 (hardback : alk. paper)
9780415873772 (pbk. : alk. paper)
0415873770 (pbk. : alk. paper)
9780203859865 (ebook)
0203859863 (ebook)
|
