| 청구기호 |
HD30.28 .R345 2009 |
| 형태사항 |
xiv, 511 p. : ill. ; 26 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Machine generated contents note: List of figures; List of tables; List of boxes; List of abbreviations; Introduction; Part I. Context: Laying the Foundation and the Underpinnings of ESM: 1. Enterprise-wide strategic management: underpinning and context; 2. Strategic management: historical aspects and contemporary perspectives; 3. Enterprise-wide strategic leadership: creating value and sustainable success; 4. The business environment: a global perspective on leading change; 5. Market spaces: the intersection of the economic and business forces; Part II. Constructs: Strategic Management Process and Essential Elements: 6. Strategic management framework and strategic analysis; 7. Strategic management: strategic formulation - options, mission statements and objectives; 8. Strategy formulation - business strategies and action plans; 9. Strategic implementation and execution; 10. Reflections and concluding comments; Index.
|
| 주제 |
Strategic planning.
Leadership.
|
| LCCN |
2009031400
|
| ISBN |
9780521769808 (hardback)
|
