청구기호 |
HD30.29 .P763 2010 |
형태사항 |
xvii, 330 p. : ill. ; 26 cm.
|
언어 |
English |
서지주기 |
Includes bibliographical references and index.
|
내용 |
Creativity and its importance in business -- Blocks to creativity -- Theories of creativity and the creative problem solving process -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Paradigm-breaking techniques and some miscellaneous ideation methods -- Evaluation -- Implementing ideas -- Computer-assisted creative problem solving.
|
주제 |
Problem solving.
Decision making.
Management.
|
LCCN |
2009031032
|
ISBN |
9780415551083 (hbk.)
0415551080 (hbk.)
9780415551106 (pbk.)
0415551102 (pbk.)
9780203859827 (ebook)
0203859820 (ebook)
|