| 청구기호 |
HD62.7 .S84 2010 |
| 형태사항 |
xviii, 477 p. : ill. ; 25 cm.
|
| 언어 |
English |
| 일반주기 |
Previous ed.: London: Thomson, 2006.
|
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Small business in the economy -- Entrepreneurship, the entrepreneur and the owner-manager -- The small business and entrepreneurial environment -- Innovation and the marketplace -- Information and help -- Business planning -- Successful small business strategies -- Start-ups and franchises -- Buying an existing business -- Forming and protecting a business -- Management of people and resources -- Marketing -- Money -- Business exits and realizing value.
|
| 주제 |
Small business --Management.
Entrepreneurship.
|
| ISBN |
9781408017999 (pbk.)
1408017997 (pbk.)
|
