| 청구기호 |
BF637.P4 A94 2007eb |
| 형태사항 |
vii, 293 p. ; 26 cm.
|
| 언어 |
English |
| 일반주기 |
Includes index.
|
| 내용 |
Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Epilogue : when rhetoric hits the speed of light.
|
| 주제 |
Persuasion (Psychology)
Rhetoric.
Influence (Psychology)
Business communication.
|
| 보유판 및 특별호 저록 |
Original 0814473350 9780814473351 , 2006018487 , 70122416
|
| ISBN |
9780814429754 (electronic bk.)
0814429750 (electronic bk.)
|
