| 청구기호 |
HD59 .B565 2005eb |
| 형태사항 |
x, 150 p. ; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. 141-142) and index.
|
| 내용 |
1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews.
|
| 주제 |
Public relations.
Mass media and business.
|
| 보유판 및 특별호 저록 |
Original 0749443804 , 2005005042 , 57754185
|
| ISBN |
1423728807 (electronic bk.)
|
