서지주요정보
Identity and strategy how individual visions enable the design of a market strategy that works / [electronic resource]
서명 / 저자 Identity and strategy [electronic resource] : how individual visions enable the design of a market strategy that works / Olaf G. Rughase.
저자명 Rughase, Olaf G
단체명 Rughase, Olaf G
발행사항 Cheltenham, UK ; Northampton, MA : Edward Elgar Pub., c2006.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=158863URL

서지기타정보

서지기타정보
청구기호 HD30.28 .R843 2006eb
형태사항 xviii, 232 p. : ill. ; 24 cm.
언어 English
서지주기 Includes bibliographical references (p. 196-219) and index..
주제 Strategic planning.
Corporate culture.
Organizational change.
Marketing.
보유판 및 특별호 저록 Original 1845423100 , 2005052089 , 61247395
ISBN 1847200176 (electronic bk.)
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