| 청구기호 |
HD69.B7 A78 2005eb |
| 형태사항 |
168 p. ; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. [141]-160) and index.
|
| 내용 |
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
|
| 주제 |
Brand name products.
Brand name products --Marketing.
Brand name products --Management.
Internet marketing.
|
| 보유판 및 특별호 저록 |
Original 0415347165 0415347157 , 2005009512 , 58986045
|
| ISBN |
0203640063 (electronic bk.)
|
