| 청구기호 |
HD69.B7 U53 2006eb |
| 형태사항 |
x, 139 p. : ill. ; 22 cm.
|
| 언어 |
English |
| 일반주기 |
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
|
| 주제 |
Brand name products.
Product management.
|
| 보유판 및 특별호 저록 |
Original 074944665X , 2006008964 , 65187302
|
| ISBN |
074944861X (electronic bk.)
|
