| 청구기호 |
HD59 .W325 2005eb |
| 형태사항 |
vii, 213 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. [205]-210) and index.
|
| 내용 |
Principles of public relations practice -- Evaluation and communication psychology -- Practitioner culture - why we do what we do -- Gathering and interpreting information -- Evaluation structures and processes -- Developing a media evaluation system -- Evaluation in practice-case studies -- Objectives and objective setting -- Future developments.
|
| 주제 |
Public relations --Evaluation.
Public relations --Evaluation --Case studies.
|
| 보유판 및 특별호 저록 |
Original 0749443065 , 2005000148 , 57432148
|
| ISBN |
1423708822 (electronic bk.)
|
