서지주요정보
Asking questions the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / [electronic resource]
서명 / 저자 Asking questions [electronic resource] : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Seymour Sudman, Brian Wansink.
저자명 Bradburn, Norman M.;Sudman, Seymour.;Wansink, Brian.
단체명 Bradburn, Norman M.;Sudman, Seymour.;Wansink, Brian.
판사항 Rev. ed.
발행사항 San Francisco : Jossey-Bass, c2004.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=110112URL

서지기타정보

서지기타정보
청구기호 H62 .B63 2004eb
형태사항 xvi, 426 p. : ill. ; 23 cm.
언어 English
일반주기 Earlier ed. by Sudman and Bradburn with Sudman named first.
서지주기 Includes bibliographical references (p. 335-346) and index.
내용 The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
주제 Social sciences --Research.
Questionnaires.
보유판 및 특별호 저록 Original 0787970883 , 2004001683 , 54111156
ISBN 0787973432 (electronic bk.)
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