청구기호 |
BF367 .P464 2003eb |
형태사항 |
xxi, 436 p. : ill. (some col.) ; 24 cm.
|
언어 |
English |
서지주기 |
Includes bibliographical references and indexes.
|
주제 |
Imagery (Psychology)
Persuasion (Psychology)
Advertising --Psychological aspects.
|
보유판 및 특별호 저록 |
Original 0805842020 , 2002021630 , 49375500
|
ISBN |
1410607259 (electronic bk.)
|