서지주요정보
Event marketing how to successfully promote events, festivals, conventions, and expositions / [electronic resource]
서명 / 저자 Event marketing [electronic resource] : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle.
저자명 Hoyle, Leonard H.
단체명 Hoyle, Leonard H.
발행사항 New York : J. Wiley, c2002.
총서명 Wiley event management series
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=74519URL

서지기타정보

서지기타정보
청구기호 GT3405 .H69 2002eb
형태사항 xxiv, 224 p. ; 25 cm.
언어 English
서지주기 Includes bibliographical references (p. 209-215) and index.
주제 Special events --Marketing.
보유판 및 특별호 저록 Original 047140179X , 2001046819 , 48046287
ISBN 0471226580 (electronic bk.)
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