| 청구기호 |
HD69.B7 G6 2002eb |
| 다른형태 서명 |
10 commandments for transforming brands in a consumer democracy
Ten commandments for transforming brands in a consumer democracy
|
| 형태사항 |
xxxvii, 249 p. : ill.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. 233-235) and index.
|
| 내용 |
Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship.
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| 주제 |
Brand name products.
Brand name products --Marketing.
Consumers' preferences.
Motivation research (Marketing)
|
| 보유판 및 특별호 저록 |
Original 158115240X , 2002009119 , 50004370
|
| ISBN |
158115299X (electronic bk.)
|
