| 서명 / 저자 |
Brand warfare [electronic resource] : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
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| 저자명 |
D'Alessandro, David F.;Owens, Michele. |
| 단체명 |
D'Alessandro, David F.;Owens, Michele. |
| 발행사항 |
New York : McGraw-Hill, c2001.
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| Online Access |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=67277URL
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