| 청구기호 |
HD31 .B4965 2007 |
| 형태사항 |
x, 190 p. ; 25 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
Defining creativity. - From individuals to processes : creative teams and innovation. - Creative systems : implications for management and policy in the creative industries. - Managing creative work through release and control : the myth of the self-motivated creative worker. - Seeing the pattern : strategy, leadership and adhocracy. - Business development and organisational change. - From creative marketing to creative consumption. - The politics of creativity.
|
| 주제 |
Management.
Creative ability in business.
|
| LCCN |
2006002731
|
| ISBN |
9781405119955 (hardback : alk. paper)
1405119950 (hardback : alk. paper)
9781405119962 (pbk. : alk. paper)
1405119969 (pbk. : alk. paper)
|
