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Crisis communication practical PR strategies for reputation management and company survival / [electronic resource]
서명 / 저자 Crisis communication [electronic resource] : practical PR strategies for reputation management and company survival / edited by Peter F. Anthonissen.
저자명 Anthonissen, Peter Frans.
단체명 Anthonissen, Peter Frans.
발행사항 London ; Philadelphia : Kogan Page, 2008.
Online Access http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=262747URL

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청구기호 HD49 .C75 2008eb
다른형태 서명 Practical PR strategies for reputation management and company survival
형태사항 xviii, 222 p. : ill. ; 25 cm.
언어 English
서지주기 Includes bibliographical references (p. 217) and index.
주제 Crisis management.
Corporations --Public relations.
보유판 및 특별호 저록 Original 0749454008 9780749454005 , 2008017599 , 225847030
ISBN 9780749455538 (electronic bk.) 0749455535 (electronic bk.)
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