| 청구기호 |
HD49 .A34 2008eb |
| 형태사항 |
xii, 248 p. ; 23 cm.
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| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. 239-248).
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| 내용 |
Johnson & Johnson's Tylenol scare : getting it right -- The Exxon Valdez oil tanker spill : the invisible and clueless CEO -- The New York Knicks : know when to fold 'em -- Chaos in a West Virginia coal mine : "They're alive!" -- The church's pedophilia scandal : skeletons in the closet -- Dick Cheney : misfiring under pressure -- The Glen Ridge rape case : "Stand by our boys" -- The death of Pat Tillman : the cover-up is always worse -- Rudy Giuliani : a tale of two leaders -- Christie Whitman and the EPA : coming clean on Ground Zero -- Prudential's terror threat : the "Rock" gets it right -- Virginia Tech : a deadly delay? -- Don Imus : "I can't get anywhere with you people" -- Jon Corzine : getting it right ... and getting it wrong -- Jet Blue Airways : a late-night disaster -- The O'Reilly "factor" : knowing when to shut up -- Taco Bell's E. coli scare : good intentions aren't enough -- The New York Times : covering up for Jayson Blair -- The Duke "rape" case : a rush to injustice -- Alberto Gonzales : paying the price for playing with words -- NFL boss Roger Goodell : scoring big points under pressure -- FEMA fails during Katrina : talk about "clueless".
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| 주제 |
Crisis management --United States --Case studies.
Public relations --United States --Case studies.
Communication.
|
| 보유판 및 특별호 저록 |
Original 9780813543611 0813543614 , 2007048328 , 182621515
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| ISBN |
9780813545530 (electronic bk.)
0813545536 (electronic bk.)
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