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Crowdsourcing : why the power of the crowd is driving the future of business
서명 / 저자 Crowdsourcing : why the power of the crowd is driving the future of business / Jeff Howe.
저자명 Howe, Jeff
발행사항 New York : Crown Business , c2008.

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HD58.8 .H693

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청구기호 HD58.8 .H693 2008
다른형태 서명 Why the power of the crowd is driving the future of business
형태사항 vii, 311 p. ; 25 cm.
언어 English
서지주기 Includes bibliographical references (p. [289]-299) index.
내용 Introduction : the dawn of the human network -- Sec. I. How we got here -- The rise of the amateur : fueling the crowdsourcing engine -- From so simple a beginning : drawing the blueprint for crowdsourcing -- Faster, cheaper, smarter, easier : democratizing the means of production -- The rise and fall of the firm : turning community into commerce -- Sec. II. Where we are -- The most universal quality : why diversity trumps ability -- What the crowd knows : collective intelligence in action -- What the crowd creates : how the 1 percent is changing the way work gets done -- What the crowd thinks : how the 10 percent filters the wheat from the chaff -- What the crowd funds : reinventing finance, ten bucks a a time -- Sec. III. Where we're going -- Tomorrow's crowd : the age of the digital native -- Conclusion : the rules of crowdsourcing.
주제 Organizational change.
Industrial organization.
Corporate culture.
Employee selection.
Business planning.
Contracting out.
Organizational Innovation.
Community Networks.
Commerce.
Cooperative Behavior.
Group Processes.
Organizational Culture.
Consumer Participation.
Technology.
Personnel Selection.
Contract Services.
LCCN 2008300416
ISBN 9780307396204 0307396207
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