| 서명 / 저자 |
Trading up : why consumers want new luxury goods--and how companies create them / Michael J. Silverstein and Neil Fiske, with John Butman.
|
| 저자명 |
Butman, John;Fiske, Neil;Silverstein, Michael |
| 판사항 |
Revised ed.
|
| 발행사항 |
New York (State) : Portfolio, 2005
|
