| 청구기호 |
HD62.7 .F79s 1999 |
| 다른형태 서명 |
Strategic planning for new and emerging businesses
|
| 형태사항 |
xi, 242 p. : ill. ; 24 cm.
|
| 언어 |
English |
| 일반주기 |
Rev. ed. of: Strategic planning for the new and small business. c1995.
|
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
ch. 1. Nature of strategic planning -- ch. 2. Managing the consulting process -- ch. 3. Providing direction for growth and change -- ch. 4. Environmental analysis: general environment -- ch. 5. Environmental analysis: industry environment -- ch. 6. Internal analysis -- ch. 7. Recognizing distinctive competencies and competitive weaknesses -- ch. 8. Growth strategies for new and emerging businesses -- ch. 9. Setting goals -- ch. 10. Developing unit strategies -- ch. 11. Writing the plan.
|
| 주제 |
Small business --Management.
New business enterprises --Management.
Small business --Planning.
Strategic planning.
|
| LCCN |
98048418
|
| ISBN |
1574101145: |
