| 청구기호 |
HC79.I55 .L48 2008 |
| 형태사항 |
xiii, 286 p. : ill. ; 25 cm.
|
| 서지주기 |
Includes bibliographical references (p. 247-263) and indexes.
|
| 내용 |
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
|
| 주제 |
Online social networks -- Economic aspects.
Information society -- Economic aspects.
|
| LCCN |
2007048659
|
| ISBN |
1422125009 : |
