| 청구기호 |
HD45 .M476 2009 |
| 형태사항 |
xii, 316 p. : ill. ; 26 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
The three challenges of business innovation. - Creating advantage in the minds of many. - Chartering innovation within the organisation. - Selecting, preparing and supporting the right team. - Co-creating the innovation with customers. - Changing the organisation to deliver the innovation. - Building the market for the innovation. - Putting it all together.
|
| 주제 |
Technological innovations --Management.
|
| LCCN |
2008053891
|
| ISBN |
9780470724538 (cloth : alk. paper)
|
