서지주요정보
Duck and (re)cover : the embattled business owner's guide to survival and growth
서명 / 저자 Duck and (re)cover : the embattled business owner's guide to survival and growth / Steven S. Little.
저자명 Little, Steven S
발행사항 Hoboken, N.J. : John Wiley & Sons, 2009.

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5073783

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HD58.9 .L58 2009

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청구기호 HD58.9 .L58 2009
형태사항 viii, 213 p. ; 23 cm.
언어 English
일반주기 Includes index.
내용 Introduction-stark realities. - What is your reality? - Triage and tourniquets. - All hail the cash king. - Keep your customers. - Plan for action. - Trust your people. - Enlist outside expertise. - Maintain your marketing. - Price for profit.
주제 Organizational effectiveness.
Organizational change.
Marketing.
Success in business.
Management.
LCCN 2009013301
ISBN 9780470504901 (cloth : acid-free paper)
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