| 내용 |
Commercial management : defining a discipline? / David Lowe, Roine Leiringer -- Part 1 : External milieu -- Introduction to Part 1 / David Lowe, Roine Leiringer -- Competition / Hedley Smyth -- Culture / Richard Fellows -- Procurement in the context of commercial management / David Langford, Mike Murray -- Part 2 : Corporate milieu -- Introduction to Part 2 / David Lowe, Roine Leiringer -- Corporate governance and shareholder value / Mark Georgen, Luc Renneboog -- Strategies for solutions / Andrew Davies and Michael Hobday -- The effectiveness of marketing spend / Chris Preece, Krisen Moodley, Michael Brown -- Trust and commercial managers : influences and impacts -- Will Swan, Peter McDermott, Malik Khalfan -- Outsourcing / Jan Br?chner -- Part 3 : Projects milieu / David Lowe, Roine Leiringer -- Management of uncertainty / Kalle K?hk?nen -- Conflict management and dispute resolution / Peter Fenn -- Performance measurement / Malcolm Horner -- Value management of complex projects / John Kelly -- Part 4 : Project milieu / David Lowe, Roine Leiringer -- The governance of project coalitions : towards a research agenda / Graham M. Winch -- Contract management / Will Hughes -- Bidding / David Lowe, Martin Skitmore -- Strategic purchasing and supply chain management in the project environment : theory and practice / Andrew Cox, Paul Ireland -- Cost value reconciliation : signals from site embodied logic and management accounting on construction projects / David Hughill, Andy Ross -- Afterword : identifying and defining a new inter-disciplinary research agenda for commercial management / David Lowe.
|
