| 청구기호 |
HB615 .C36 2006 |
| 형태사항 |
xv, 301 p. : ill. ; 25 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. [281]-293) and index.
|
| 내용 |
Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans.
|
| 주제 |
Entrepreneurship.
Businesspeople.
Success in business.
Leadership.
|
| LCCN |
2006018355
|
| ISBN |
0275989046 (alk. paper)
9780275989040
|
