| 청구기호 |
HD30.28 .K3755 2006 |
| 형태사항 |
xvii, 387 p. : ill. ; 26 cm.
|
| 언어 |
English |
| 일반주기 |
Rev. ed. of: Global strategic planning.
|
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
An overview of the strategic planning process -- An introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process -- External strategic audt -- Internal strategic audit -- Strategic options-corporate level -- Strategic choice options-business and functional levels -- Implementation, evaluation, and control -- Implementing strategies in the business and functional levels -- Evaluation and control in strategic planning -- The strategic planning process for the nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing for the public and the nonprofit sectors -- The global environment -- A framework of global stategic planning -- Doing business with newly emerging market (NEM) economies.
|
| 주제 |
Strategic planning.
Nonprofit organizations.
Globalization.
Culturele verschillen. --gtt
Management. --gtt
Diversiteit. --gtt
|
| LCCN |
2005024536
|
| ISBN |
0750679662 (pbk. : alk. paper)
9780750679664 (pbk. : alk. paper)
|
