| 청구기호 |
HD62.7 .C63 2006 |
| 형태사항 |
vi, 426 p. ; 24 cm.
|
| 언어 |
English |
| 일반주기 |
"Includes downloadable forms & worksheets"--Cover.
|
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
So you want to go into business for yourself -- What you need to know about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance, what you need and what you don't -- Mastering financial management will make you profitable -- When to give credit and how to collect money owed you -- Record keeping is vital, what you need and how to keep records easily -- How to do marketing research easily and quickly at low cost -- How to find and introduce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Everything you need to know about e-commerce marketing -- How to develop a marketing, business plan -- How to protect your idea -- How to recruit employees -- How to manage your most valuable resource, people -- How to protect your business and avoid getting ripped off -- How to use the computer and advanced technologies to -- Stay ahead of the competition.
|
| 주제 |
Small business --Handbooks, manuals, etc.
Entrepreneurship --Handbooks, manuals, etc.
|
| LCCN |
2005012593
|
| ISBN |
0471692832 (pbk.)
9780471692836 (pbk.)
|
