| 내용 |
Creating new market space / W. Chan Kim, Renee Mauborgne -- Creating breakthroughs at 3M / Eric Von Hippel, Stefan Thomke, Mary Sonnack -- Building an innovation factory / Andrew Hargadon, Robert I. Sutton -- Knowing a winning business idea when you see one / W. Chan Kim, Renee Mauborgne -- Meeting the challenge of disruptive change / Clayton M. Christensen, Michael Overdorf -- Discovering new points of differentiation / Ian C. Macmillan, Rita Gunther McGrath -- From spare change to real change : the social sector as beta site for business innovation / Rosabeth Moss Kanter -- Enlightened experimentation : the new imperative for innovation / Stefan Thomke.
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