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Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives
서명 / 저자 Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives / edited by Bertrand Moingeon and Guillaume Soenen.
저자명 Moingeon, Bertrand.;Soenen, Guillaume B.
발행사항 London ; New York : Routledge, 2002.

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5055416

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HD58.7 .C638 2002

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청구기호 HD58.7 .C638 2002
형태사항 xvii, 201 p. : ill. ; 25 cm.
언어 English
서지주기 Includes bibliographical references and index.
내용 Introduction / Bertrand Moingeon, Guillaume Soenen -- PART I. The dynamics of identities -- Five facets of collective identities: integrating corporate and organizational identity / Guillaume Soenen, Bertrand Moingeon -- Hybrid identity of law firms / Stuart Albert, Edward Adams -- Where do we go from here? Predicting identification among dispersed employees / Kevin W. Rock, Michael G. Pratt -- PART II. Identities in action -- Reducing dissonance: closing the gap between projected and attributed identity / Samia Chreim -- Manifestations in behavior versus perceptions of identity: convergence or not? / Johan Van Rekom -- Narrative identity: navigating between "reality" and "fiction" / Bernard Kahane, Roland Reitter -- PART III. Managing identities -- Creating a new identity for France T?l?com: beyond a visual exercise? / Monique Brun -- Conversion of organizational identity research findings into actions / Cees B.M. Van Riel, Jan-Jelle Van Hasselt -- Corporate brand and organizational identity / Jean-No?l Kapferer.
주제 Corporate culture.
Organization.
Corporate identity. --gtt
LCCN 2002068013
ISBN 0415282047 0415282055 (pbk.)
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