| 청구기호 |
HD2910 .H37 2004 |
| 형태사항 |
204 p. : ill. ; 21 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references and index.
|
| 내용 |
The great transition / Kenneth Lieberthal and Geoffrey Lieberthal -- The Chinese negotiation / John L. Graham and N. Mark Lam -- The hidden dragons / Ming Zeng and Peter J. Williamson -- Short-term results : the litmus test for success in China / Rick Yan -- Entering China : an unconventional approach / Wilfried Vanhonacker -- To reach China's consumers, adapt to Guo Qing / Rick Yan -- Trouble in paradise / Katherine Xin and Vladimir Pucik -- The forgotten strategy / Pankaj Ghemawat
|
| 주제 |
International business enterprises --China.
Business enterprises, Foreign --China.
Investments, Foreign --China.
|
| LCCN |
2004016128
|
| ISBN |
1591396387
|
