| 내용 |
I: Entrepreneurship: who, what, why? -- Entrepreneurship: a field--and an activity -- Uncovering opportunities: understanding entrepreneurial opportunities and industry analysis -- Cognitive foundations of entrepreneurship: creativity and opportunity recognition -- II: Assembling the resources -- Acquiring essential information: why "look before you leap" is truly good advice for entrepreneurs -- Assembling the team: acquiring and utilizing essential human resources -- Financing new ventures -- Writing an effective business plan: crafting a road map to success -- III: Launching the new venture -- The legal form of new ventures--and the legal environment in which they operate -- Marketing in a new firm -- Strategy: planning for competitive advantage -- Intellectual property: protecting your ideas -- IV: Running the business: building lasting success -- Essential skills for entrepreneurs: enhancing social competence, creating trust, managing conflict, exerting influence, and dealing with stress -- Building a new venture's human resources: recruiting, motivating, and retaining high-performing employees -- V: Harvesting the rewards -- Exit strategies for entrepreneurs: when--and how--to harvest the rewards.
|
