| 청구기호 |
HD30.4 .S435 2003 |
| 형태사항 |
xiv, 450 p. : ill. ; 25 cm.
|
| 언어 |
English |
| 서지주기 |
Includes bibliographical references (p. 426-431) and index.
|
| 내용 |
Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.
|
| 주제 |
Business --Research --Methodology.
|
| LCCN |
2002725620
|
| ISBN |
0471203661 (alk. paper)
0471384488
|
